The New Zealand government has announced plans to more than double its international student intake by 2025.
Speaking yesterday, the country’s Tertiary Education Minister Steven Joyce announced that around NZ$40 million will be set aside to promote New Zealand’s eight universities to key international markets, including China, India and South America where awareness off New Zealand education is low.
The marketing initiatives will include advertising, offering scholarships, and helping New Zealand institutions to partner with local universities and enhance engagement through social media.
Currently, New Zealand’s universities attract around 100,000 overseas students a year, which Minister Joyce says supports roughly 32,000 jobs and is worth an additional NZ$2 billion for the NZ economy each year.
“Our high-quality education sector, together with the lifestyle experience that New Zealand provides for international students, is a combination few other countries can match,” Joyce said.
Joyce added that international students offered more than financial value to New Zealand, crediting them with helping the country forge strong “people-to-people links” in the Asia-Pacific region.