The US Citizenship and Immigration Services has released a series of promotional materials as part of the Citizenship Public Education and Awareness Initiative. This media campaign will build on a similar effort from 2011 and is being launched under the umbrella of the Task Force on New Americans and President Obama’s executive actions on immigration.
This effort is intended to raise awareness about the rights, responsibilities and importance of US citizenship and provide information on the naturalisation process and USCIS educational resources. The promotional campaign guides lawful permanent residents towards the USCIS Citizenship Resource Centre for official, accurate and reliable information on citizenship and naturalisation topics.
“USCIS is proud to expand its efforts to assist those eligible for citizenship – the highest privilege of our nation’s immigration system – to take the necessary steps to complete their journey,” said USCIS Director León Rodríguez. “Through this initiative, USCIS continues to emphasize the importance of citizenship to both individuals and the nation while providing free preparation tools for aspiring citizens.”
According to the most recent analysis by the Department of Homeland Security’s Office of Immigration Statistics, an estimated 8.8 million lawful permanent residents are eligible to apply for citizenship, and the median time spent as a lawful permanent resident before becoming a United States citizen is seven years. Green card holders who meet all eligibility requirements may apply for citizenship after five years, or three years if they are married to a US citizen.
The media campaign will include print advertisements in English, Spanish, Chinese and Vietnamese; digital advertisements in English, Spanish, Chinese and Vietnamese; radio public service announcements in Spanish and Chinese; and video public service announcements in English and Spanish. Online digital advertisements will run from 1st July to 15th August. A second phase will begin in September, and will include additional print and digital media spots.
This campaign aims to provide those seeking citizenship with information on the naturalisation process and USCIS educational resources. It is part of a larger effort to demystify the process and provide lawful permanent residents with information to protect themselves against the unauthorised practice of immigration law.